View TL;DR: Simplified connector flow, improved self-serve activation and scalability.

FireAI is an 🇮🇳 Indian AI analytics platform offering smart data insights, automation, and integrations. Founded in 2023, it recently raised ₹6 Cr in seed funding.
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Thank You ❤️

Thank you for taking the time to explore this case study. I hope it gave you a clear picture of the thinking, trade-offs and decisions behind every design choice.

If you’d like to connect, collaborate or just have a conversation about design — I’d love to hear from you.

📩 gokulparmarux@gmail.com

TL;DR: Simplifying Data Integration & Activation

Redesigned FireAI’s connector setup to enable true self-serve data integration and reduce team dependency.

Key Outcomes

  • +24% increase in connector engagement
  • +31% improvement in successful connection completion
  • –28% reduction in setup drop-offs

4 Key Improvements

  • Unified Connector Flow → Reduced navigation friction
  • Progressive Setup Guide → Balanced expert speed & beginner support
  • Trust & Security Banner → Increased data confidence
  • Scalable Layout System → Supported 700+ connectors

Final Approved UI Experience

Integration Screen (5)
Integration Screen - Search result
Data base connecting - Postgres screen (14)
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Data base connecting - Postgres screen (16)
Data base connecting - Postgres screen (17)
Existing User - Option A (4)
Existing User - Option A (5)
option C (5)
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Let's Collaborate

Let’s build something extraordinary together. Reach out via email or phone, or fill out the form below.

Email: gokulparmarux@gmail.com
Phone: +91 9407440707